New and innovative ways to interact with Art Gallery collections through Art Sets and Art Tours (Demo Table 1)Demonstration
Brooke Carson-Ewart, Art Gallery of NSW, Australia, Francesca Ford, Art Gallery of NSW, Australia
The Art Gallery of New South Wales has recently launched two new digital tools – Art Sets and Art Tours – offering new ways to interact with the Gallery’s vast collection of over 30,000 artworks. With the theme of 'Create. Inspire. Share.' they offer arts lovers of all ages the opportunity to handpick artworks that interest them and create their own stories. Whether visiting in person or online, people will be able to navigate and interpret the art in a manner that is uniquely meaningful to them. While designed to encourage a deeper level of engagement with our collection, it has also started giving us insight into what our works mean to our audiences.
Art Sets enables people to bring together material from across the Gallery’s website – for themselves or to share – and organise it on a personalised page. They can select any artworks in the collection including works from the popular Archibald, Wynne and Sulman Prizes and ARTEXPRESS exhibitions, and videos, audio and blog posts. Users also have the option to add their own text and images to the Art Sets they create.
With Art Tours, people planning a visit to the Gallery can choose from a selection of tours put together by Gallery staff, or design their own tour by selecting from the artworks currently on display. The works are automatically sorted by location and linked to a Gallery map and to any available audio and video.
Both have been optimised for viewing on mobile devices for an in-gallery experience and can be shared easily through social networks. The Gallery website features an ever changing selection of staff and user-generated sets and tours on the Gallery website.