Authenticity is the new black

Lightning Talk
Emily Loughnan, Click Suite & Curio Publisher, New Zealand

This Lightning talk will whiz you through the design process, and the experiments, in a "behind-the-scenes" look at the transformation of a 150 year old historic meeting house to a visitor attraction that is now rated the Number 1 thing to do in Trip Advisor in its region.

The central feature of the final attraction is an award-winning digital show that brings the house alive for visitors.

At the heart of this project was a conundrum of how to remain true to the cultural integrity of the house; to respect it's spiritual and cultural significance; and yet to make it accessible to modern visitors from all over the world. How could we make this story compelling?

The journey we went on is at the heart of the success of the final project, and one we believe many cultural projects can learn from. It was a journey of respect and trust between two cultures.

Enthusiastic presenter and digital media expert, Emily Loughnan, has worked on many indigenous projects, and is keen to share her insights to help you create rich and engaging experiences for your audiences, and yet remain authentic to the culture behind them.

We have just completed the field work on a study on what NZ'ers think about our founding document, The Treaty of Waitangi. It is a qualitative study that explores their attitudes to bi and multi-culturalism in NZ and what it means to be a NZer. this research work is informing a new exhibition showing the original Treaty documents, and we will publish it when it is completed. This is an ongoing area of interest.