How to analyze qualitative data from interviews and observation in museums, using NVivo.

How-to Session
Patrizia Schettino, Universita della Svizzera italiana, Switzerland

The workshop will show a process that usually qualitative researchers does not make explicit to reader: how to deconstruct interviews and notes from observation, by using different levels of coding. The workshop will also explain the basic terminologies used in grounded theory, for example “coding”, memos, diagrams, etc., applied to the museum field. We will use real examples of interviews and observations from an Australian case study, to try different typology and strategy of coding. I will show the basic tools of NVivo, an Australian software for qualitative data analysis, to organize data set and to analyze data. The attendees will lean about the grounded theory process and a focused use of NVivo. Grounded theory is a method by Strauss and Glaser (1964), successfully used by a large amount of researchers to analyze patters from data and to build models about a social process. The workshop is based on the methodology used for my PhD (defended in 2014) and the field work at Immigration Museum, Melbourne.

Bazeley, P. 2007. Qualitative Data Analysis with NVivo. London: Sage.
Charmaz, K., 2006, Constructing Grounded Theory, a pratical guide trougth qualitative analysis, Sage, London.
Glaser, B.G. 1978, Theoretical Sensitivity, Mill Valley CA: Sociology Press.
Schettino P. and Kenderdine S. 2011. PLACE-Hampi. Narratives of Inclusive Cultural Experience. Journal of Inclusive Museums 3, no. 3: 141-156.
Strauss A. and Corbin J., 1998, Basics of Qualitative Research. Techniques and procedures for developing Grounded Theory, second edition, Sage, London-New Delhi.