MCA Articulate

Lightning Talk
Gabby Shaw, Museum Contemporary Art Australia, Australia

How does an artwork make you feel? It makes me feel pink and purple, like a wavy line! Contemporary art is challenging and, at its best, draws out unutterable sensations when we experience it. We often lack the words to describe these feelings, and so, in November 2014, MCA Australia – an institution dedicated to displaying and collecting contemporary art  – launched an in-gallery digital experience that presented provocative questions to visitors and encouraged them to respond through sketches, text, video and images.

'MCA Articulate', is an iPad based experience designed to not only collect user responses but moderate and share that content across other platforms. We've had richer, deeper and more responses than anticipated, tapping into a desire visitors have to be heard in the gallery space.

This Lightning Talk will cover the successes and pitfalls of the 'MCA Articulate' project, opening a frank discussion with participants about implementing this visitor response strategy. We'll share insights we have gathered and talk about where we think this might go next.